Founded in honor of a fallen brother
In 2012, U.S. Marine Nick Karnaze (pictured) lost his close friend and teammate Justin Hansen in Afghanistan.
To honor him, Nick grew his beard — and quickly rediscovered how itchy, abrasive, and hard to manage facial hair can be.
With nothing on the market built for skin under facial hair, he started formulating at home.
In 2013, he launched stubble & 'stache® with the world’s first facial moisturizer for men with facial hair.
“I never set out to start a skincare company. I just needed something that worked — and didn’t exist.”
– Nick Karnaze