Free shipping for orders $75+

Free shipping for orders $75+

This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

Add your deal, information or promotional text

Military Roots

Founded in honor of a fallen friend

I will never forget the day I received the phone call. A good friend and fellow Marine was on the other end. He called to see if I had heard the news. I hadn't. He then uttered the words that forever changed my life: “Justin is dead.” 

Justin Hansen and I served together in the same Marine Corps special operations unit. We were bunkmates during Assessment & Selection and spent countless hours together during workups and deployment. Justin was an extraordinarily talented individual — the type of person who bettered everyone around him. I was no exception. 

On July 24th, 2012, Justin was killed while conducting combat operations in Northwest Afghanistan. I don’t remember much of the phone call, but I do remember staring at my phone after receiving the news, watching my tears hit the blank screen. I was numb. 

It’s common for members of the special operations community to grow beards while deployed. I knew that Justin had a substantial beard when he was shot. For whatever reason - I’ll call it a coping mechanism - I decided then and there that I would grow my beard out for Justin’s funeral. 

As my beard grew I was quickly reminded of how itchy and abrasive facial hair can become. I couldn’t find any products I liked, so, I decided to make my own. I have fond memories of standing in my kitchen watching AMC’s Breaking Bad. Walt was making meth and I was making beard lotion. 

By happenstance a few of my Navy SEAL buddies learned about what I was making. They asked for some product and that’s when I realized I could turn this homemade endeavor into a proper business. Word spread, interest grew, and stubble + ‘stache was born.

-Nick Karnaze, Founder