Beard Balm: What is Beard Balm and How to Use It.

by Nicholas Karnaze April 28, 2015

How to use beard balm

Beard balms are a category of beard care products that help condition and tame your beard. As your beard grows, some of those whiskers can take on a mind of their own. In the early stages, your young beard was just happy to be here…and would do whatever you asked of it. Now that your beard is getting a bit older and longer, it might need a little more persuasion to fall in line.

Beard balms are a great way to control unruly beards…unless of course you are going for the unkempt mountain man look. In which case I would not recommend a beard balm.

First Things First, What is a Beard Balm?

Unlike beard oil or a specialized beard moisturizer/conditioner, beard balms are primarily composed of a wax. This is what gives the balm its hold/taming capabilities. Most products use beeswax, but it varies based upon preference. Since the main ingredient is wax, beard balms can be a bit firm and difficult to apply. Because of this, some beard balms forgo the wax and utilize shea and coco butters to help tame the beard. While these are easily applied, you lose hold and styling characteristics.

We are not fans of overly firm/waxy products, so we designed our beard balm to have the hold provided by a wax based balm, yet the consistency of whipped butter for easy application.

Beard Balm | stubble & 'stache

In addition to providing hold, beard balm conditions and hydrates the beard. This can be done in a number of different ways, but some of the best ingredients for this are Jojoba and Argan oils. Not only do they condition the hair, they also help promote overall beard health.

Lastly, beard balms seal in moisture and help protect the beard.

How to Apply Beard Balm

Like most beard care products, we like to apply our balm shortly after showering while the beard is slightly damp. This helps to absorb the product better, and the beard is more apt to styling while it is still damp.

First, brush out the beard to prepare for application.

Beard Balm | stubble & 'stache

Second, using your finger scoop about a fingernail sized amount of balm out of the jar and then rub it between your hands. Then, apply the balm from the top of your beard working down with smooth motions. Once the balm is evenly applied across your beard, begin to shape your beard as desired. For some this is simply keeping flyaways down, but for others its actually shaping the beard into a desired form.

And just like that, you are done! Go forth and rule the day…and expect countless people to inquire about touching your mane.


stubble & 'stache was founded by a former Marine Corps Special Operations Combat Veteran in memory of his fallen comrade. We donate a percentage of profits to organizations supporting those men and women suffering from the mental wounds sustained in combat.


Nicholas Karnaze
Nicholas Karnaze


Warfighter turned entrepreneur. Founder, stubble & 'stache. Grooming expert. Skincare nerd. Marine Corps combat veteran.

Leave a comment

Comments will be approved before showing up.

Also in The Man Blog

Is your beard ready for summer? 3 tips to keep you looking *hot* well past Labor Day
Is your beard ready for summer? 3 tips to keep you looking *hot* well past Labor Day

by Nicholas Karnaze June 06, 2017 1 Comment

Summer is finally here, but that doesn’t mean you’re obligated to ditch the facial hair you’ve been working on all winter. There are, however, some summer-specific beard grooming concerns we bearded gentlemen need to pay attention to during these warmer months. Read on for our top three tips for your summer beard.

Read More

Blog | How to stop beard dandruff | stubble and stache
Need to stop your beard dandruff? We’ve got you covered.

by Nicholas Karnaze March 31, 2017 2 Comments

You’ve spent a long time growing and grooming your majestic beard, so you aren’t about to let beard dandruff, or beardruff as we call it in the biz, kill your vibe.

Read More

Daylight saving time: Don’t lose sleep over it
Daylight saving time: Don’t lose sleep over it

by Nicholas Karnaze March 09, 2017

Most of us will lose an hour of sleep this weekend, thanks to Daylight Saving Time (DTS). While losing precious sleep is a grim thought, we know it’s worth the extra sunlight and extended days we’ll enjoy all spring and summer. But it got us thinking, how did DST get started?

Read More

Welcome to stubble & 'stache

New to stubble & 'stache? Join the Brotherhood. Enter your email address below to receive 10% off your first order and exclusive access to deals, events, and other manly things.