Soften: Face + Beard Oil
No more greasy beard oil.
Most beard oils sit heavy, clog pores, or overwhelm you with fragrance.
Soften is different: a fragrance-free blend of 15 active botanicals that absorb fast, hydrate deeply, and calm skin irritation under facial hair.
It leaves your beard softer, your skin balanced, and your confidence strong — all without the greasy residue.
🌿 Fragrance-free & Cologne Compatible
Happiness Guarantee: Works or your money back
Fragrance-Free · Cruelty-Free
Fast Shipping. Free for $75+
Made in the USA
How It Works
Soften is a fragrance-free, fast-absorbing oil that nourishes skin and softens facial hair while adding a healthy looking shine —without the greasy feel.
- Skin-first hydration: Jojoba + baobab mimic natural oils to keep skin comfortable under facial hair.
- Softer hair, healthy shine: Buriti, broccoli seed, argan, and murumuru smooth roughness and add a natural sheen.
- Lightweight, absorbs fast: Conditions without a heavy residue on skin or hair.
- Cologne-compatible: No added fragrance— only a subtle fresh aroma that fades quickly.
- One pump, no mess: Airless pump gives a clean, consistent dose.
Ingredients
From the Amazon to Africa — Rare Oils You Won’t Find in Ordinary Beard Oils.
Buriti, baobab, broccoli seed — these powerhouse oils deliver antioxidants, omega fatty acids, and vitamins that ordinary beard oils leave out.
- Buriti Oil – The “Tree of Life” oil, rich in beta-carotene and antioxidants that help defend skin and beard hair against daily stress.
- Baobab Seed Oil – Deeply moisturizing and soothing, rich in Omega-3s to support hydrated, resilient skin and healthier-looking facial hair.
- Broccoli Seed Oil – Smooths and conditions beard hair for a softer, more manageable feel—without heaviness or grease.
- Jojoba Oil – Mimics your skin’s natural sebum to keep skin balanced under your beard and prevent dryness.
- Fragrance-free and filler-free — just premium botanicals that work for your face, beard, stubble, or mustache.
- Lightweight, absorbs fast: Conditions without a heavy residue on skin or hair.
- Cologne-compatible: No added fragrance— only a subtle fresh aroma that fades quickly.
- One pump, no mess: Airless pump gives a clean, consistent dose.
Top 3 FAQs
What makes Soften different from other beard oils?
Most beard oils only work on hair. Soften is fragrance-free, fast-absorbing, and crafted with 15 premium botanicals that nourish both skin and facial hair—without greasy shine or clogged pores.
Will it make my skin oily or break me out?
No. Soften is non-comedogenic (won’t clog pores) and absorbs quickly. You get hydration and softness without the heaviness or sticky residue.
Does it have a scent?
Soften is fragrance-free. The natural oils give off a light, subtle aroma that fades quickly, so it won’t interfere with cologne or irritate sensitive skin.
Use: Start with 1 pump for short–medium beards (2–3 for longer). Apply to clean, towel dried skin and hair. Massage through beard (and hair if desired). As a face oil, using before bed is ideal for a hydrated, dewy look by morning.
- Lightweight, absorbs fast: Conditions without a heavy residue on skin or hair.
- Cologne-compatible: No added fragrance— only a subtle fresh aroma that fades quickly.
- One pump, no mess: Airless pump gives a clean, consistent dose.
As seen in
Why Most Beard Oils Fail
If you’ve tried beard oil before and weren’t impressed, here’s why.
Most beard oils are one-dimensional. They’re built to coat the hair—and that’s it.
The result?
- Greasy residue that sits on top of your beard instead of absorbing.
- Clogged pores + breakouts from heavy carrier oils.
- Overpowering fragrances that irritate your skin or clash with cologne.
- Zero skin benefits — leaving the skin under your beard dry, itchy, and irritated.
That’s why Soften was designed differently.
It’s a fragrance-free, dermatologist-respected blend of 15 premium botanicals that absorb quickly, hydrate both skin and beard, and leave you with softness and comfort—without the greasy shine.
And with our airless pump packaging, you get the perfect amount every time. And your oil stays fresher, longer.
What You’ll See + Feel
From skin to beard, one oil that actually does it all.
Softer Beard
Locks in moisture so your beard feels soft, smooth, and healthy — never dry or brittle.
Itch & Flake Relief
Calms dryness at the root to break the itch/flake cycle.
Hydrated Skin
Lightweight oils deeply nourish your face for a refreshed, balanced look.
Fragrance-Free Formula
Won’t clash with cologne or overwhelm sensitive noses — clean and subtle.
Multi-Use Oil
One bottle for beard, face, or even hair — less clutter, more function.
Eco-Friendly Pump
Mess-free, airless pump made from recycled plastic — no droppers, no waste.
From the Amazon to Africa — Rare Oils You Won’t Find in Ordinary Beard Oils
Rare Botanicals. Honest Sourcing. No Shortcuts.
Other brands avoid these oils because they’re harder to find and more expensive to use.
We embrace them because performance matters more than margins.
Buriti Fruit Oil
Known as the “Tree of Life,” this Amazonian oil is one of the richest natural sources of beta-carotene, helping protect and restore both skin and hair.
Baobab Seed Oil
This African superfood is loaded with Omega-3s and antioxidants, delivering deep hydration while calming inflammation.
Murumuru Seed Butter
Famed for its rich fatty acid profile, Murumuru seals in moisture for long-lasting softness.
Broccoli Seed Oil
A natural alternative to silicones, it adds a healthy shine without greasiness and helps strengthen hair fibers.
Argan Oil
Lightweight and vitamin-rich, it smooths hair and skin, tackling dryness and improving texture.
Fragrance-Free by Design, Subtly Sophisticated
Unlike most beard oils, Soften is completely fragrance-free — no synthetic scents to irritate skin or clash with your cologne.
What you’ll notice is a subtle, clean note from the natural botanicals that quickly fades after application.
questions, answered
How do I know this beard oil actually works?
Don’t just take our word for it — GQ named Soften the Best Beard Oil for Dry Beards.
It’s been recognized by leading men’s magazines and trusted by thousands of customers.
Packed with rare botanicals and crafted without fragrance, Soften is designed to deliver results you can feel (and others will notice).
What makes Soften different from other beard oils?
Most beard oils rely on cheap carrier oils and heavy fragrances.
Soften is fragrance-free (so it won’t clash with your cologne or irritate your skin) and built with rare botanicals like Buriti, Baobab, and Murumuru Seed Butter — ingredients other brands avoid because they’re harder to source.
We chose them because performance matters more than margins.
Will it make my beard greasy or shiny?
Nope. Soften is lightweight and fast-absorbing, giving your beard a healthy, natural-looking sheen — never greasy, never oily.
Does it have a scent?
Soften is fragrance-free, but the natural essential oils in our formula provide a subtle, sophisticated scent that fades quickly.
It’s clean and refreshing, never overpowering — perfect if you’re sensitive to fragrance.
Can I use it on my face too?
Absolutely. Soften was designed as a dual-purpose face + beard oil. It hydrates, soothes, and supports your skin while conditioning your beard.
Many men also use it as a nighttime face oil for extra nourishment.
How often should I use it?
For most guys, one pump daily is enough for a soft, itch-free beard.
If using a daily facial moisturizer like Hydrate, apply Soften last.
As a face oil, it’s great before bed for overnight hydration.
Should I use Soften before or after Hydrate?
Apply Hydrate first to lock in water-based hydration for your skin and beard.
Then layer Soften on top — its botanical oils seal in moisture, soften facial hair, and add nutrients your skin and beard crave.
This combo keeps your skin hydrated longer and your beard smoother throughout the day.
Grab them both at a discount here.
What’s with the pump instead of a dropper?
We ditched messy glass droppers for an eco-friendly, airless pump made from recycled plastic.
It’s cleaner, easier, and keeps your oil fresher for longer — protecting the potency and performance of every drop.
No waste, no loss of power, and no fumbling with a slippery cap mid-routine.