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Hydrate: Daily Facial + Beard Moisturizer

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As seen in:

GQ, Esquire, Men's Journal 

Our beard friendly daily facial moisturizer conditions your beard, attacks beard itch all while hydrating your handsome face and reducing the appearance of fine lines and wrinkles.

Size: 3.4 fl. oz. Lasts up to three months with daily use.

What is the worst part of growing facial hair? ITCH! Well, that and unsolicited beard touching…

Soft, healthy beards are amazing. Healthy, fresh looking skin is awesome. Itchy, dandruffy beards are not awesome, nor is tired, dull looking skin. We are men. We pride ourselves on being tough, but we shouldn’t have to suffer needlessly to look great.

We like powerful and effective products, and we don’t want a bathroom counter full of unfulfilled promises. Our potent, yet gentle, multipurpose daily facial moisturizer is formulated with a non-greasy blend of natural botanicals, vitamins, antioxidants, and moisturizers.

  • Hydrates, soothes and helps firm the skin
  • Reduces the appearance of fine lines and wrinkles
  • Reduces the itch and irritation associated with growing a beard
  • Conditions and helps soften the beard
  • Combats skin-damaging free radicals with antioxidants

Key Benefit Highlights:

Fight Beard Itch & Irritation: Our blend of Aloe, Chamomile, and Green Tea Extract provides incredible skin soothing and irritation reducing properties. Together, these ingredients aggressively attack the discomfort of early stage beard growth.

Grow Stronger, Grow Softer: The combination of Jojoba Oil and Argan Oil teamed with the hair strengthening properties of Hydrolyzed Soy Protein and Pro-Vitamin B5 form a potent conditioning blend strong enough for the coarsest of beards; yet, they’re gentle enough to be applied to your entire face without clogging your pores.

Young & Healthy: Hyaluronic Acid is naturally occurring in your skin. Our deep penetrating form of HA holds up to 1,000 times its weight in water. It is excellent for firming and softening the skin, while Vitamin A reduces the appearance of fine lines and wrinkles.  

Real men have each other’s backs. A portion of our profits support wounded heroes as they travel the road to recovery.

*No animal testing. Paraben-free.

**We know not all of you can/are allowed to grow greatness. Should you grow stubble over the weekend, you'll find it's softer and easier to shave come Monday.


  • Apply morning and night to clean face, beard, and neck. Gently massage into skin and beard until absorbed. 
  • Ingredients:  Water, Aloe Barbadensis Leaf Extract, Glycerin, Behentrimonium Methosulfate, Olea Europaea (Olive) Oil, Cetyl Alcohol, Caprylic/Capric Triglyceride, Sodium Hyaluronate, Hydrolyzed Soy Protein, Camellia Sinensis (Green Tea) Leaf Extract, Anthemis Nobilis (Chamomile) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopheryl Acetate, Retinyl Palmitate, Sodium PCA, Panthenol, Hydroxypropyltrimonium Honey, Dimethicone, Eucalyptus Globulus Leaf Oil, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin.

Customer Reviews

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  • Reviews (160)
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Perfect for Chicago!

A friend of mine recommended this product as I have a relatively thick beard living in Chicago for 8 years- very dry winters for me and I've used products in the past that didn’t last long or were to oily for my skin. This has worked great for me! I apply in the mornings and walk to work- lasts much longer than other products and it helps with my dry skin which can get itchy/annoying . Also great before going out at night- smells amazing! Will continue to buy. Thanks!


stubble & 'stache

So glad you like it! Our goal is to make the best skin + beard care products on the market. If there is ever a specific type of product you'd like to see, please let us know. Stay warm up there and thanks again!

Ali F.

Great product, but recipe changed a bit

This is a really great product. It's smooth and the skin absorbs it easily. My only complaint that it seems the consistency and scent changed since it was repackaged from the previous white packaging. The moisturizer is a bit thicker and the scent doesn't have the woodsy smell to it. It's still the best product of its kind out there (I've tried many), but preferred the previous lotion. I'll still stick to this product though.

Nydia D.


Great valentines day gift for my boyfriend. He loved it.

Judith H.


This moisturizer has a nice feel, soft and hydrating without being oily or greasy feeling. My husband loves it for daily use. He received a sample from Birchbox and was so pleased we ordered it to continue daily use.

Troy S.

Great Stuff!!!

Great Stuff!!!

But first, we need your email  (-: