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Groom: Hydrating Beard Balm

52 reviews

Beard Balm Done Right

Powered by Shea Butter + Avocado

Introducing Groom - a uniquely crafted beard balm designed for optimal absorption without the greasy aftermath. Nurturing even the coarsest of beards, its beard butter-like consistency ensures effortless application and offers light to medium hold.
  • Softens Beard & Mustache: Ensuring a smooth, touchable feel.
  • Pore-Friendly Formula: No clogging, just pure nourishment.
  • Dual Hydration: Moisturizes both beard and underlying skin.
  • Combats Irritation: Diminishes beard itch and dandruff.
  • Versatile Hold: Offers a flexible, light to medium grip.

Scent Profile: Drawing its delicate aroma from essential oils, our beard balm evokes hints of lavender, forest breezes, and citrus notes. Designed to fade quickly, it plays well with your chosen cologne, leaving behind only the faintest trace of its core ingredients.

NO: Sulfates, Petrolatum, Parabens, PEG's, Mineral Oil, Synthetic Colors or Fragrances, Phthalates, Animal Ingredients. Cruelty-Free. Color Safe.  
Packaging made from recycled plastic
Five plastic bottles collected from the ocean with each order
Certified B Corporation
Formulated with clean and sustainable skincare ingredients
Veteran owned small business made in the USA

The Silent Problem: Skin Microbiome Disruption

Beards often hide a lesser-known concern: disruptions in the skin's ecosystem leading to beard itch, beardruff, and skin irritation. Harsh grooming products and environmental factors can disturb this delicate balance, causing unseen skin issues beneath even the healthiest-looking beards.

Groom's Answer: Probiotic-Powered Care

Groom goes beyond traditional beard balms. We infuse probiotic elements to help balance the skin's natural ecosystem.

The result? Reduced itchiness, less "beardruff", and healthier skin beneath your beard. Our water-soluble formula promises no buildup, just revitalized beard and skin.

Groom: Hydrating Beard Balm

Beard Balm Benefits

1. Nourish + Soften: Expertly conditions and hydrates, even helps prevent split-ends and breakage.

2. Soothe + Protect: Helps restore and maintain your skin’s natural defenses, minimizing itchiness, irritation, and beardruff.

3. Effortless Care: Simple to apply, and even simpler to rinse off. Our water-soluble balm ensures no build-up, providing you with a fresh beard every day.

The Best Beard Balm Experience

  • Probiotic-Infused Formula: Harnesses the power of Lactococcus Ferment Lysate to help balance the skin's natural ecosystem, promoting a healthy beard foundation.

  • Beard Butter Texture: Provides a creamy, easily spreadable consistency, making application a breeze.

  • Non-Greasy Consistency: Feels light and fresh upon application, offering optimal nourishment without the heaviness of traditional balms.

  • Fragrance Free: Unlike most beard products, Groom is only scented with essential oils, eliminating the risk of skin irritation from synthetic fragrances.

  • For Beard + Hair: Have to shave your beard? No problem! Groom is an amazing hair balm.

  • Eco-Friendly Packaging: Packaging made from 100% recycled plastic.

  • Made in the USA: Certified B Corp + combat veteran owned small business.
Best Beard Balm
  • Scoop out desired amount of balm, rub hands together. Apply beard balm from root to tip until absorbed. Shape into desired style. If using as part of a grooming regimen, apply Groom last.

    For external use only. Like with all skincare/grooming products, check ingredients for any known allergens before use. Discontinue use if adverse reaction occurs.

Customer Reviews
4.9 Based on 52 Reviews
5 ★
88% 
46
4 ★
12% 
6
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
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Filter Reviews:
  • hold
  • Hydrate
  • skin
  • beard
  • challenge
  • S&
  • balms
  • colognes
  • plus
  • products quality
RC
06/26/2022
Ryan c.
United States United States
I recommend this product

Used it twice so far

So far I've really enjoyed this product really decent hold while keeping my beard hydrated, rubs in really well too. Every products quality is unbelievable this one smells very nuetral which I see as a plus. Would love to see S&S put out a scented product as well. Could be a nice challenge given the poor quality of other scented bear balms or colognes on the market. Can't wait to see what products come next!

  • Age 25 - 30
  • How long is your beard? Medium (1 - 3 inches)Long (3 - 6 inches)
  • What skin type do you have? You can select more than one. DryCombinationSensitive
JR
06/06/2022
JOHN R.
United States United States
I recommend this product

Beard Balm

Holds well but not too stiff. I use after hydrate & beard stays soft.

MM
01/21/2022
Mike M.
United States United States
I recommend this product

Did exactly what it said it would

It’s great. I have the wash and hydrate as well. This has a light hold and feels like nothing is there.

  • Age 40 - 49
  • How long is your beard? Medium (1 - 3 inches)
  • What skin type do you have? You can select more than one. Oily
E
11/01/2021
Eric
United States United States

Awesome balm

It's like a thick butter, but still is able to hold beard/head hair with a light-medium hold. Smells great too. And my skin feels nourished

  • Age 31 - 39
  • Beard length Short (less than 1 inch)
  • Skin type Combination
CW
03/29/2017
Christopher W.

Does what it claims to do

Overall, a good beard balm. My beard is of moderate length, around 1.5 inches in length, and very curly in most places. It immediately relieved any beard itch or dandruff problems that I was having. I would say it has a light hold, which is my only complaint about it, because I bought it partially to help keep stray hairs in check (which it does for some, but not as completely as I had hoped). The scent does dissipate within an hour of being applied, depending on how much is applied (I apply more than most because of the thickness of my beard), and it is easy to apply with its consistency. I bought two tubs originally, and I have not decided yet whether I will purchase more from Stubble and Stache when these run out yet or continue to search for a beard balm.

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Beard Balm Done Right

Powered by Shea Butter + Avocado

Introducing Groom - a uniquely crafted beard balm designed for optimal absorption without the greasy aftermath. Nurturing even the coarsest of beards, its beard butter-like consistency ensures effortless application and offers light to medium hold.
  • Softens Beard & Mustache: Ensuring a smooth, touchable feel.
  • Pore-Friendly Formula: No clogging, just pure nourishment.
  • Dual Hydration: Moisturizes both beard and underlying skin.
  • Combats Irritation: Diminishes beard itch and dandruff.
  • Versatile Hold: Offers a flexible, light to medium grip.

Scent Profile: Drawing its delicate aroma from essential oils, our beard balm evokes hints of lavender, forest breezes, and citrus notes. Designed to fade quickly, it plays well with your chosen cologne, leaving behind only the faintest trace of its core ingredients.

NO: Sulfates, Petrolatum, Parabens, PEG's, Mineral Oil, Synthetic Colors or Fragrances, Phthalates, Animal Ingredients. Cruelty-Free. Color Safe.