Groom: Hydrating Beard Balm
Light Hold. Deep Care. Zero Grease.
A clean, probiotic-powered beard balm that softens, styles, and nourishes without the greasy buildup.
Groom delivers light-to-medium hold, deep hydration, and healthier skin beneath your beard — all in a fragrance-free formula designed for both beard and hair.
Fragrance-free. Water-soluble. Designed for daily use — soft beard, no buildup.
Happiness Guarantee: Works or your money back
Fragrance-Free · Cruelty-Free
Fast Shipping. Free for $75+
Made in the USA
How It Works
Groom is a probiotic-powered beard balm that softens, styles, and nourishes without the greasy buildup.
- Light-to-medium hold: Adds just enough structure to tame flyaways while keeping your beard touchable.
- Deep hydration: Shea butter, avocado, and broccoli seed oil moisturize hair and the skin underneath.
- Skin support: Probiotic extracts and niacinamide help calm irritation and reinforce the skin barrier.
- Face + hair versatility: Works as well on beards and mustaches as it does as a lightweight hair balm.
Key Ingredients
Shea Butter → Conditions deeply while staying lightweight, preventing dryness and brittleness.
Avocado Oil → Packed with vitamins, antioxidants, and biotin to support stronger, healthier growth.
Niacinamide (B3) → Helps refine texture, boost resilience, and keep skin under your beard balanced.
Probiotic Extract (Lactococcus Ferment Lysate) → Supports your skin’s natural defenses for long-term comfort.
FAQs
How much should I use?
Start with a nickel-sized amount, warm briefly between your palms, then apply from root to tip. Add more only if needed — a little goes a long way.
What kind of hold does Groom provide?
Groom offers a light-to-medium, natural hold — enough to tame strays and add polish, without feeling stiff or waxy.
Can I use Groom if I have sensitive skin?
Yes. Groom is fragrance-free (no synthetic scents) and powered by gentle botanicals, making it safe for most skin types.
Can I also use Groom in my hair?
Absolutely. Groom doubles as a light styling balm for head hair, adding touchable control and hydration without heaviness.
Pro tip on “white specks”
If you ever notice tiny white balls while rubbing the balm in your hands, that’s just the natural butters re-clumping from over-working.
They won’t fully melt in your palms, but they’re harmless and smooth out as you distribute the balm through your beard with your fingers or a comb.
To avoid them altogether, warm the balm briefly, apply immediately, and skip excess rubbing.
"Run, don’t walk to get this balm
This is the best beard balm I've tried.
It has a matte finish, is not at all greasy, and has really good hold.
I like the smell and would consider it rather neutral with a bit of a woodsy smell."
– Andrew K., Verified Customer
Why Most Beard Balms Don’t Work
Thick wax, greasy shine, overpowering fragrance — sound familiar?
Most balms are stuck in the past, designed only to “coat” hair instead of caring for what’s underneath.
Hard as a Rock → Most beard balms are so dense you need a guitar pick (or steel thumbnail) just to scrape some out.
Instead of a calming ritual, applying balm turns into a frustrating chore.
Greasy and Heavy → Even after the effort of working it in, most balms leave your beard greasy, sticky, and weighed down — not soft, not touchable.
Fragrance overload → Artificial scents cause irritation and clash with cologne.
Short-Term Fix, Long-Term Problems → Many balms sit on the surface and coat your beard, but don’t actually nourish the hair or skin beneath. Over time, that buildup can lead to clogged pores, flakes, and irritation.
Skin ignored → Most balms treat the beard like a wig, forgetting the skin beneath that drives comfort, growth, and health.
Groom's Answer
Beard balm meets beard butter → Smooth, scoopable, and easy to apply. No digging, no scraping.
Light, natural hold → Tames strays without locking your beard in place.
Probiotic-powered → Supports the skin beneath your beard, tackling itch, flakes, and irritation at the source.
Fragrance-free formula → Subtle essential oils fade fast, so it never competes with cologne or sensitive skin.
Water-soluble, no build-up → Rinses clean, leaves no greasy residue.
How Groom Works
Most beard balms are greasy and stiff. Groom is different —
a clean, probiotic beard balm with a beard-butter texture that softens, styles, and nourishes without buildup.
Probiotic-powered hydration → Lactococcus Ferment Lysate helps balance your skin’s microbiome, keeping irritation, beard itch, and beardruff in check.
Softens + conditions → Shea butter, avocado oil, and jojoba oil deeply nourish facial hair, leaving even coarse beards smooth and touchable.
Light, flexible hold → Our butter-like texture gives just enough control to tame flyaways without the stiffness of traditional beard balms.
Skin-first approach → Niacinamide and aloe support a healthier skin barrier beneath your beard for long-term comfort and resilience.
Dual-purpose design → Works as a beard balm and as a lightweight styling balm for hair—so you get more from a single product.
What’s Inside: Proven Skin + Beard Actives
Most beard balms use heavy waxes that weigh you down. Groom is different.
Our natural beard balm ingredients—like avocado oil, niacinamide, shea butter, and probiotics—work together to soften coarse beards, fight beardruff, and keep skin healthy underneath.
The result? A softer, itch-free beard with light, non-greasy hold that never flakes or builds up.
Shea Butter
Provides a smooth, creamy texture that softens coarse beard hair, prevents split ends, and helps protect against environmental stress.
Avocado Oil
Rich in vitamins and biotin, it penetrates deeply to hydrate, strengthen, and reduce beard breakage while calming dry, flaky skin and supporting healthy beard growth.
Probiotic Extract (Lactococcus Ferment Lysate)
A smart probiotic* extract that helps support the skin barrier and microbiome balance—less itch, less beardruff, healthier beard growth conditions.
*This is an extract and does not contain live bacteria.
Niacinamide (Vitamin B3)
Multitasker that reduces redness, supports keratin, and improves moisture retention so hair feels stronger and skin stays calm.
Broccoli Seed Oil
A lightweight botanical oil that mimics silicone without the buildup — smoothing hair cuticles and adding natural shine.
Aloe + Green Tea + Chamomile
Antioxidant and anti-inflammatory powerhouses that soothes and defends against irritation from environmental stress.
Panthenol (Pro-Vitamin B5)
Attracts and holds moisture to plump hair fibers, making them feel softer and more flexible; also helps the skin feel comfortably hydrated.
Jojoba & Argan Oils
Biomimetic, fast-absorbing oils that condition without heaviness and support a naturally balanced feel (great for beard and hair).
questions, answered
What makes Groom different from other beard balms?
Most balms are heavy, greasy, or stiff.
Groom has a creamy, beard-butter texture that absorbs cleanly, delivers light-to-medium hold, and nourishes both your beard and skin with a specialized probiotic extract.
Why does Groom feel different from other balms?
Most beard balms are hard and waxy — you practically need a guitar pick to scrape them out.
Groom is soft, smooth, and spreads like a beard butter, making it easier to apply and wash out.
Will Groom make my beard look shiny or greasy?
Nope. Groom is designed to hydrate and soften without the oily residue that many balms leave behind. You’ll get a natural, healthy-looking finish.
Does Groom help with beard itch and beardruff?
Absolutely. With probiotics, niacinamide, and nourishing oils, Groom helps balance skin, reduce dryness, and minimize beardruff over time.
For extra beard itch and beardruff support, try Hydrate: Daily Face + Beard Moisturizer
How much beard balm should I use?
A little goes a long way. Start with a nickel-sized amount, warm between your hands*, and work evenly through your beard (or hair). You can always add more if needed.
*It doesn't take much to warm Groom. Don't over work it.
Should I use beard oil or beard balm? Can I use both?
It depends on your needs.
Beard Oil: Best for hydration and shine. Great if you have a shorter beard or prefer a lighter finish. Soften is an excellent fragrance-free beard oil that pairs nicely with Groom
Beard Balm (like Groom): Adds hydration too, but with the bonus of light styling/hold. Perfect for flyaways and shaping.
Together: Many men layer both — oil first, then balm — for maximum softness, nourishment, and control.
Can I also use Groom in my hair?
Yes — Groom works just as well as a lightweight styling balm for hair, making it a versatile addition to your routine.
Where does Groom fit into my routine with Hydrate?
Hydrate first to moisturize and condition your skin + beard. Then, apply Groom to lock in hydration, style, and add light hold.
Together, they give you softer hair, healthier skin, and a more polished look.
I noticed small flakes after applying — is that normal?
Yes, it can happen if the balm is overworked in your hands or if you stroke/play with your beard repeatedly throughout the day.
It’s just the balm drying and flaking — harmless and purely cosmetic. To avoid it, apply evenly, let it set, and resist over-touching.
Full Ingredient List
All Ingredients: Organic Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Persea Gratissima (Avocado) Oil, Oryza Sativa (Rice) Bran Oil, Cetearyl Olivate, Brassica Oleracea Italica (Broccoli) Seed Oil, Cellulose Gum, Cetearyl Glucoside, Sorbitan Olivate, Panthenol, Niacinamide, Dimethicone, Pectin, Hydroxypropyl Methylcellulose, Anthemis Nobilis (Chamomile) Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Butyrospermum Parkii (Shea) Butter, Eucalyptus Globulus Leaf Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Cymbopogon Schoenanthus Oil, Lavandula Hybrida Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Mentha Viridis (Spearmint) Leaf Oil, Vetiveria Zizanoides Root Oil, Juniperus Mexicana Oil, Pelargonium Graveolens Flower Oil, Lactococcus Ferment Lysate, Xanthan Gum, Undecylenoyl Glycine, Capryloyl Glycine, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid