The mustache is back — and this time, it’s intentional.
As the first skincare brand built for men with facial hair, we’ve been watching this trend closely.
Across barbershops, TikTok, and office Zoom calls, men everywhere (especially Gen Z and millennials) are trading full beards for the confidence-boosting power of a clean, well-groomed ’stache.
It’s bold, timeless, and surprisingly low-maintenance — if you know how to grow and care for it properly.
Here’s how to do it right — from the first few prickly weeks to an epic, respected mustache — using skincare built for your face and facial hair.
What’s Fueling the Mustache Comeback
The mustache has re-entered the mainstream as a statement of confidence and individuality.
In 2025, searches for “mustache grooming,” “mustache styles,” and “mustache care” have surged across social media and Google.
The appeal is simple: a mustache shows you put effort into your look without the commitment of a full beard.
It also frames the face differently. Paired with clear, healthy skin, it can make your features pop.
That’s where most guys get it wrong: they focus on the hair, not the skin underneath.
Pro tip: Healthy skin = a better-looking mustache.
Start every routine with Cleanse: Daily Probiotic Face + Beard Wash to remove oil, sweat, and dirt without drying your skin or facial hair.
Follow with Hydrate: Daily Probiotic Facial + Beard Moisturizer — your skin and mustache both need moisture from day one.
Common Mustache Questions + Myths
| Question | Truth |
|
Does shaving make hair grow faster? |
Nope — that’s a myth. Growth rate is genetic. |
|
How long until a mustache looks decent? |
Usually 4–8 weeks. Stay patient and resist trimming too early. |
| Why is my mustache patchy? |
Genetics, uneven growth cycles, or neglecting proper care. Time and consistent care helps even things out. |
| Can the skin under a mustache get irritated? |
Yes. That’s why hydration and exfoliation matter — otherwise dryness and ingrown hairs set in. |
How to Grow + Maintain Your Mustache
Before you grow, decide what type of stache you want to grow and which growth route you want to take.
Do you just want to grow your mustache? Or do you want to grow your beard and then shave once your 'stache is formed?
Most men decide to grow their beard out and then shave down to a mustache.
Why? Regardless of how thick your facial hair grows, most men look a bit – how should I say this – a bit suspect when they first start growing their mustache.
To avoid that "I look like I'm not allowed within 300 ft of a school" phase, grow out your full beard and then shave once your mustache develops past that awkward phase.
Phase 1 – The Growth Stage
During the growth phase, you're just letting your facial hair grow. It is also the time to establish your mustache care routine. Without proper care, mustaches quickly turn into a royal annoyance. Establishing the right routine will make your life easier and your mustache healthier.
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Let it grow for 4–6 weeks before trimming. If your mustache is irritating your upper lip, preform a light trim to keep it out of your mouth but otherwise avoid trimming your mustache until it fills in.
- If you decided to go the beard route, keep your neck beard in check. Look for your Adam's Apple. Imagine a line running across your neck. Shave everything below. Letting hair grow below that line gives an unkempt appearance. If you want to learn more about the early stages of beard growth and maintenance, check out this blog post.
- Wash daily with Cleanse to keep follicles clear and prevent breakouts. Cleanse won't dry out your facial hair like other men's cleansers.
- Apply Hydrate afterward to keep both skin and early hairs soft. Proper hydration is the secret to avoid itch, irritation and overall facial hair discomfort.
Why this matters: Dry skin makes mustache itch worse — and causes flakes that kill the look. Hydrate prevents that.
Phase 2 – Nurture + Condition
Now that your mustache is filling in, it is time to focus on nurturing and training that beast!
- After showering, apply a pump of Soften: Daily Face + Beard Oil to nourish both the skin and hair. If using Hydrate (pro move) apply Hydrate first and then Soften.
Soften locks in the hydration and will make your facial hair noticeably softer.
- Brush your mustache gently downward to train growth and distribute oils evenly.
- Use Hydrate morning and night to maintain skin barrier health. Hydrate is the first daily anti-aging facial moisturizer designed for men with facial hair. It is applied to your entire face, not just facial hair.
Phase 3 – Shape + Define
It's go time! The hair above your lip is fully developed. You know what type of mustache you are and are not capable of growing. A lot of guys hit this phase and realize the original mustache style they envisioned isn't the best choice for their face. This is totally normal.
- Once hairs cover your upper lip, use small grooming scissors or a detail trimmer.
- Comb the hairs sideways from the center before trimming.
- To finish, apply a pea-sized amount of Groom: Beard + Hair Balm for subtle control and hydration.
Solving Itch, Patchiness + Skin Problems
The problem: Early mustache growth often itches because new hairs irritate the skin. Dryness only makes it worse.
The fix:
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Use Cleanse daily — gentle probiotic cleansing reduces bacteria without stripping oils.
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Apply Hydrate immediately after washing to soothe irritation and strengthen the skin barrier.
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Add Soften or Groom once a day for extra softness and light control.
If your mustache itch is getting to you, grab our Face + Beard Care System — Cleanse, Hydrate, and Soften work together to calm skin and keep your ’stache soft.
If your mustache looks thin or uneven:
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Let it grow longer before judging fullness (length covers gaps).
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Brush hairs outward and train direction with Groom.
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Avoid heavy fragranced products — they can inflame the skin under your ’stache.
Styling Your Mustache: Tools + Techniques
What you need:
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Fine-tooth mustache comb
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Precision trimmer or scissors
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Groom balm or a soft wax (for hold)
How to apply Groom for natural control:
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Warm a small amount between your fingers.
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Starting at the center, work outward toward the corners.
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Shape or curl the ends slightly if desired.
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Comb through to smooth.
This keeps hairs tidy while protecting them from dryness or environmental stress.
Build Your Mustache Care Routine (Stubble + ’Stache Edition)
| Step | Product | Purpose |
| Clean | Cleanse | Removes oil + build-up from skin and hair |
| Moisturize | Hydrate | Keeps skin calm + hydrated; softens hairs |
| Condition |
Soften | Adds nutrients + shine; reduces flakes |
| Style | Groom | Shapes, smooths + trains direction |