Beard Care and the Law of Unintended Consequences

by Nicholas Karnaze August 19, 2013

Beard Conditioner | stubble & 'stache

Funny thing happened last week. I received a phone call from a gentleman who is a loyal stubble & ‘stache customer. When he received his new bottle of our Face Moisturizer & Beard Conditioner, his wife decided to use some…and now she won’t give it back! She replaced her luxury brand moisturizer with ours. Ironically, this is not the first I’ve heard of women using our product. It reminds me of the Law of Unintended Consequences, or as sociologist Robert Merton calls it, Unanticipated Consequences. We set out to change the men’s skincare world; not the women’s…but we are having an unintended impact there as well. Ironic. 

Our passion is creating the world's best men's skin and beard care products. Given the effectiveness of our flagship product, I suppose we should not be surprised that women are beginning to use it as well. That being said, the story made us chuckle and I wanted to share with all of you.

Beard On


stubble & 'stache was founded by a former Marine Corps Special Operations Combat Veteran in memory of his fallen comrade. We donate a percentage of profits to organizations supporting those men and women suffering from the mental wounds sustained in combat.


Nicholas Karnaze
Nicholas Karnaze


Warfighter turned entrepreneur. Founder, stubble & 'stache. Grooming expert. Skincare nerd. Marine Corps combat veteran.

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